BPP to offer PR module in its new MSc in Professional Marketing
From January 2012, BPP students will be able to choose from a number of topics that provide specialisation within marketing management. These topics include the public relations module designed and run by PR Academy – a leading provider of professional qualifications in communications and the largest Chartered Institute of Public Relations qualifications centre. PR Academy director Kevin Ruck, says, “The boundaries between marketing communications and public relations are blurring. This new MSc in Marketing provides a direct response to the evolving communications landscape by taking an integrated approach. By embracing public relations it provides practitioners with a significantly broader perspective, enabling them to think more strategically and tackle this brave new world of communications.” BPP University College director of postgraduate & professional programmes Christy Traore, says, “Our ethos at BPP is to design innovative marketing programmes relevant to the realities of the workplace. Marketers are increasingly being called upon to work across different communication disciplines, and our new MSc in Professional Marketing (PR) with the PR Academy is one way we are responding to this need. By giving an in depth insight into public relations, participants on the course will be able to draw upon a broader range of knowledge, giving them a distinct advantage in the current climate.” Find out more about the MSc in Professional Marketing. Looking for funding for postgraduate studies in 2012? Check out the exclusive bursaries on offer from Postgrad Solutions. Content added on 13th December 2011. |
 |
BPP University College is to offer a public relations module within its new MSc in Professional Marketing (Public Relations) with the help of PR Academy.