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International Marketing Institution: Birkbeck, University of London Faculty: School of Business, Economics & Informatics Department: Management Level: Postgraduate Study modes: Full time, Part time Course content: The programme is international in scope and is suitable for those with a marketing background and those without who wish to embark on a career in marketing; the various educational approaches used allows students to develop decision-making skills and link theory and practice; the programme aims to provide a high-level, comprehensive and rigorous understanding of the relevance of international marketing; it allows students to develop insights into the subject matter and learn about marketing decision-making in a global cultural context; it allows them to link theory and practice, and to identify ethical practice and to engage in critical thinking and problem-focused decision-making that is applied in a general international business setting. Contact name: Department of Management Contact telephone: 020 7631 6775 Contact e-mail: postgrad@mbs.bbk.ac.uk Web: www.bbk.ac.uk If the above details need to be amended/updated or you wish to contact us re your institution’s course listings on this site, please click here to notify Postgrad Solutions Ltd. |