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Marketing Institution: Birkbeck, University of London Faculty: School of Business, Economics & Informatics Department: Management Level: Postgraduate Study modes: Part time, Full time Course content: This programme introduces the foundations of marketing including the theoretical underpinnings, the marketing mixes, and current issues and future trends of marketing; students are confronted with a number of relevant issues, including: branding; customer relationship management; e-marketing; green marketing. Contact name: Department of Management Contact telephone: 020 7631 6775 Contact e-mail: postgrad@mbs.bbk.ac.uk Web: www.bbk.ac.uk If the above details need to be amended/updated or you wish to contact us re your institution’s course listings on this site, please click here to notify Postgrad Solutions Ltd. |