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Marketing Communications Institution: Birkbeck, University of London Faculty: School of Business, Economics & Informatics Department: Management Level: Postgraduate Study modes: Full time, Part time Course content: This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice; students demonstrate a critical understanding and appreciation of marketing communications issues and how marketers define and solve problems, and gain an appreciation of how the marketing communications function relates to other business functions. Contact name: Department of Management Contact telephone: 020 7631 6775 Contact e-mail: postgrad@mbs.bbk.ac.uk Web: www.bbk.ac.uk If the above details need to be amended/updated or you wish to contact us re your institution’s course listings on this site, please click here to notify Postgrad Solutions Ltd. |