Retail and Services Marketing

Course title: Retail and Services Marketing
Institution: Birkbeck, University of London
Faculty: School of Business, Economics & Informatics
Department: Management
Level: Postgraduate
Study modes: Full time, Part time
Course content:
This course allows students to understand the processes and requirements underpinning marketing decision-making within retail and service organisations and to appreciate how marketers formulate and implement marketing policies, programmes and strategies; it provides a comprehensive understanding of the relevance and necessity of retail marketing and services marketing; the research findings referred to throughout the programme allow students to develop objective insights into the subject matter and learn about marketing decision-making processes in the retail and service context; the programme links theory and practice, and benefits those individuals who have already acquired an appreciation of retail and services marketing and wish to develop further insights into the subject; it is also suitable for those individuals who have limited knowledge of the subject and wish to develop their understanding and appreciation of it, or use the knowledge gained to embark on a retail marketing, services marketing or marketing-related career.
Contact name: Department of Management
Contact telephone: 020 7631 6775
Contact e-mail: postgrad@mbs.bbk.ac.uk
Web: www.bbk.ac.uk