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Public Relations

Course title: Public Relations
Institution: Birmingham City University
Faculty: Performance, Media and English
Department: School of Media
Level: Postgraduate
Study modes: Part time, Full time
Course content:
This course is taught jointly by 2 departments within the University: Birmingham School of Media and Birmingham City Business School; this reflects the multidisciplinary nature of the public relations profession today and provides a study programme that meets the needs of the global public relations (PR) industry; students complete a portfolio of campaign planning and management activities for assessment pertinent to the management of a pro-active or reactive PR campaign on behalf of a potential client; they also submit a reflective journal which includes a critical assessment of the viability of the campaign proposal and what has been learned about professional PR practice.
Contact name: Media Admissions
Contact telephone: None
Contact e-mail: media.admissions@bcu.ac.uk
Web: www.bcu.ac.uk

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