Course title: Strategic Marketing
Institution: Durham University
Faculty: Social Sciences and Health
Department: Durham Business School
Level: Postgraduate
Study mode: Full time

www.dur.ac.uk/dbs

Durham Business School

Founded in 1965, Durham is one of the longest established business schools in the UK and considered one of the best. From our earliest beginnings we have established an international reputation for our innovative approach to business education.

Durham Business School is an integral part of Durham University, one of the most prestigious academic institutions in the UK. Established in 1832, Durham is the third oldest university in England after Oxford and Cambridge, and currently has more than 15,000 students from over 120 countries. Durham was placed 4th in the Complete University Guide 2010/11 and 6th in the Times Good University Guide 2010/11.

Enhancing career prospects and broadening career options are important considerations and at Durham we regard careers support as an integral element of our postgraduate programmes. Whatever your individual needs, we work with you to help you identify your career aspirations and give you the opportunity to develop the skills that will help maximise your chances of achieving these.

The MBA has become the minimum qualification for senior managers and business leaders; as such the quality and reputation of your MBA must distinguish you from others. The Durham MBA is designed to give you multi-disciplined management knowledge and skills. Our contacts with business ensure your MBA is kept current and relevant, reacting to the business climate and learning from success and challenges.

The Durham MBA is available in three delivery options to fit flexibly with your employment, lifestyle and commitments: Full-Time (12-months), Executive (24-months, part-time) and the Global MBA (a flexible programme that allows you to fit your learning around your life).

Whilst a good first degree will provide a strong foundation for career development, a Durham MA aims to give you a head start by providing you with general and specialist management knowledge to improve employability and support career enhancement. We currently offer the following MA programmes:

• Financial Management
• Human Resource Management
• Management (also available part time)
• Marketing Management (also available part time)

You may also be interested in our MSc in Strategic Marketing.

The Durham MSc programmes are perfect if your career choice lies in the financial sector. Partnership status with the Chartered Financial Analyst (CFA®) Institute is testament to the practical content and relevance to industry of the Durham MSc portfolio. The programmes include more than 70% of the study required for all three levels of the CFA Programme, thus further enhancing the employability of our students. We currently offer the following MSc programmes:

• Accounting and Finance
• Corporate and International Finance
• Economics and Finance
• Finance
• Finance and Investment
• International Banking and Finance
• International Money, Finance and Investment

The PhD is the highest level of academic degree awarded and is a very demanding programme of research study. The award of the degree denotes that you have a strong command of your subject area, have developed high-level skills of analysis and critical appraisal, are able to use appropriately a range of research methodologies, and can work independently. The School welcomes applications for PhD research in the areas of Business and Management, Economics and Finance.

Accreditations and rankings
Durham Business School is one of a small, elite group of institutions worldwide accredited by all three major business school accreditation bodies - AACSB, AMBA and EQUIS. This achievement is a testament to the quality of the School and provides the extra assurance that Durham Business School and its programmes have been rigorously tested and proven to be of the high quality demanded by today’s professionals.

In December 2009, the Financial Times European Business School rankings placed Durham 9th in the UK, 25th in Europe, and our postgraduate programmes are consistently ranked in the Financial Times and Economist surveys. In RAE08, 95% of our research output was judged to be of international quality and above.

Contact Details
Postgraduate Admissions
Durham Business School
Durham University
Mill Hill Lane
Durham City
DH1 3LB

Tel: +44 (0) 191 334 5533
Fax: +44 (0) 191 334 5136
Email: pg.bus@durham.ac.uk
Web: www.dur.ac.uk/dbs