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Marketing Institution: Edinburgh Napier University Faculty: Edinburgh Napier University Business School Department: School of Marketing, Tourism and Languages Level: Postgraduate Study modes: Part time, Full time Course content: This course provides a detailed understanding of marketing concepts and addresses strategic and international marketing issues within the wider contexts of organisational strategy; modules include: marketing and customer interface; principles and practices of marketing; corporate strategy; marketing analysis and decision; marketing communication; marketing strategy; international marketing; plus another option. Contact name: Information Centre Contact telephone: 08452 606040 Contact e-mail: info@napier.ac.uk Web: www.napier.ac.uk |