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Marketing with Festival and Event Management Institution: Edinburgh Napier University Faculty: Edinburgh Napier University Business School Department: School of Marketing, Tourism and Languages Level: Postgraduate Study modes: Full time Course content: This course is particularly oriented to those who wish to combine the key principles and practice of marketing with emphasis on the management of festivals, events and conferences; the practical applications, based on real business scenarios, equips students for marketing careers in this fast-growing international industry; students learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries; brand management, research skills (both quantitative and qualitative analysis) and presentation techniques are developed alongside the ability to formulate policies and plans, and deliver exciting business or cultural experiences. Contact name: Information Office Contact telephone: 08452 606040 Contact e-mail: info@napier.ac.uk Web: www.napier.ac.uk If the above details need to be amended/updated or you wish to contact us re your institution’s course listings on this site, please click here to notify Postgrad Solutions Ltd. |