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Brands, Communication and Culture Institution: Goldsmiths, University of London Faculty: Single Tier Structure Department: Media and Communications Level: Postgraduate Study modes: Part time, Full time Course content: This course introduces students to debates surrounding one of the major areas in contemporary communications: brand development; courses on the history and development of branding, and the changing role of promotion and design, enable students to develop a critical and practical understanding of how branding is used in modern societies and institutions; this is not a marketing degree, however, and students take a rigorous, academic approach to contemporary branding and its contexts; key themes such as intellectual property rights, the changing media environment, globalisation, and the impact of digital communications technologies also form part of the syllabus. Contact name: Course Enquiries Contact telephone: 0207 919 7766 Contact e-mail: course-info@gold.ac.uk Web: www.gold.ac.uk |