Hope Business School gets second PhD success

Vish Maheshwari from Liverpool Hope has become the Business School's second PhD success after successfully defending his thesis.

His PhD, entitled, Interpreting Place Branding and its significance in Sustainable Development used advanced CAQDAS (NVivo) techniques to explore the various facets of the place brand, how these interact with each other and then to determine their role in the sustainable development of a place. 

Vish Maheshwari has already delivered papers at important International Marketing conferences, and has published a Book Chapter co-authored with colleagues at the Hope Business School. He also currently has a publication in press (co-authored with his first and second supervisors, Dr Ian Vandewalle and Dr David Bamber).

Vish Maheshwari has received two prestigious Doctoral Fellowships from Academy of Marketing Science (AMS) during his PhD.

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Content added on 19th May 2010.

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