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Marketing Management Institution: Manchester Metropolitan University Faculty: MMU Cheshire, Crewe & Alasager Department: Business and Management Studies Level: Postgraduate Study modes: Full time, Part time Course content: Flexible programme, can be tailored to specific requirements of each student in terms of units studied and attendance patterns; course covers: development cores; finance statistics; managing human resources; management development 1; strategic marketing planning 1; electives from: business information systems; strategic marketing analysis and decision; relationship marketing; corporate financial strategy; public and 3rd sector strategy; international marketing strategy; international human resource management; business modelling; employee communications and involvement; performance management; small firms and entrepreneurship; action learning in management; marketing communications strategy; contemporary Europe; route cores: strategic marketing 2; strategic marketing planning 2 and strategic marketing analysis and decision. Web: www.mmu.ac.uk |