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International Public Relations Institution: Manchester Metropolitan University Faculty: Business School Department: Division of Marketing and Retail Level: Postgraduate Study modes: Full time Course content: This programme has been developed to meet the demand for skilled professionals capable of responding to the challenges presented by an ever-changing international communications environment; students learn how to design and implement effective public relations campaigns in a variety of contexts, understanding the applications of modern management techniques to public relations activities; they develop core communications skills required to write effectively and make oral presentations to different audiences; the working of print, broadcast and fast expanding digital media channels is also studied and students learn about the process of political lobbying and public affairs. Contact name: Course Enquiries Contact telephone: 0161 247 6969 Contact e-mail: courses@mmu.ac.uk Web: www.mmu.ac.uk |