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Consumer Marketing, Consumer Protection and Trading Standards Institution: Manchester Metropolitan University Faculty: Hollings Faculty Department: Research in Food, Consumer, Tourism & Hospitality Management Level: Postgraduate Study modes: Full time, Part time Course content: 2 research groups are active in this field: the market consumer products/brands research group; the consumer protection/trading standards research group; recent topics include: the impact of discount pricing on UK consumers; food marketing and consumer issues; brand image consumption and consumer values and preferences; cross-cultural branding issues and consumer comparisons; consumer attitudes to high involvement products; the use of internet advertising to influence brand attitudes; the effectiveness of e-commerce. Contact name: Enquiries Contact telephone: 0161 247 2600 Contact e-mail: hollings-fac@mmu.ac.uk Web: www.mmu.ac.uk |
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