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Marketing Institution: Oxford Brookes University Faculty: Business Department: Business School Level: Postgraduate Study modes: Full time Course content: On successful completion of this course, graduates will have developed the critical thinking necessary to plan and manage marketing strategies; the course has been designed for those who may not have studied for a degree in business or management and for all those who would like to increase their understanding of a range of business and management subjects with a major emphasis on marketing; key feature of this course is the opportunity to work, as part of a group, on a real marketing project for a UK-based business on the marketing to the consumer module in Stage 2; these projects involve carrying out a preliminary marketing research programme and using the results to present an integrated interactive marketing communications plan. Contact name: Postgraduate Enquiries Contact telephone: 01865 485858 Contact e-mail: pgenquiries-bus@brookes.ac.uk Web: www.brookes.ac.uk |