Course Profile: Strategic Communication

Course title: Strategic Communication
Institution: University of Central Lancashire
Faculty: Management
Department: Lancashire Business School
Level: Postgraduate
Study mode: Part time

Course content:
This course is designed for practising communication professionals; it is for people who want to develop their capacity to think strategically and are ready for a new and personally stretching intellectual challenge; students debate ideas with the enthusiastic teaching team and like minded participants; subjects include principles of strategic communication, technology and communication, rhetoric, internal communication, communication management, and research methods followed by a dissertation; the course is recognised by the Chartered Institute of public relations (CIPR); graduates work as communication professionals in private, public and voluntary sector organisations.

Lancashire Business School

UCLAN Graduates, Greenbank

Lancashire Business School at the University of Central Lancashire, UCLan, is an international centre of excellence for business and management learning and research. The Business School’s teaching is of a high academic standard and is delivered by experienced professionals, with real business insight. Our academic programmes are supported by strong links with the business world and are underpinned by the latest research being conducted within the Business School.

UCLan is a modern, dynamic University with long-established roots going back over 150 years.  With over 30,000 students, over 500 undergraduate courses and 200 taught postgraduate courses, UCLan is one of the largest universities in the UK.

Research and partnerships
UCLan has a growing research reputation and nearly a third of the research conducted at Lancashire Business School was rated as world-leading or of international significance in the recent Research Assessment Exercise (RAE) 2008. 

We work closely with a wide variety of renowned professional bodies, including the Chartered Institute of Marketing (CIM), Chartered Institute of Personnel and Development (CIPD), Chartered Institute of Public Relations (CIPR), Association of Chartered Certified Accountants (ACCA) and Chartered Institute of Management Accountants (CIMA). In addition, Lancashire Business School is one of the few UK universities with an alliance with the world-leading software company, SAP. Lancashire Business School is also an active member of the Association of Business Schools (ABS) and the European Foundation for Management Development (EFMD).

Masters programmes
Our Masters programmes, which run over one academic year on a full-time basis, include:
The Lancashire Business School Full-time MBA 
MSc Business Management 
MSc International Business and Management 
MSc Operations Management 
MSc Oil and Gas Operations Management
MSc Logistics & Supply Chain Management 
MSc Finance and Management 
MSc Financial Analysis
MSc Finance and Investment
MSc Finance and Development
MSc Marketing Management 
MSc International Applied Communication 
MA Strategic Communication
MSc Human Rescource Management/Development

The Full-time MBA at Lancashire Business School
The full-time MBA at Lancashire Business School at UCLan is an intensive one year programme, which offers a rigorous and challenging process of personal and management development. We offer real added value through the opportunity to work on live projects, visits to UK and overseas businesses, seminars and lectures by key figures in business and research, and a wealth of resources, experience and networks to make the MBA a truly unforgettable life experience.

Facilities
UCLan is based in Preston, one of England’s newest cities and a buzzing, vibrant, cosmopolitan centre, which enjoys excellent transport links with Manchester and Liverpool, with London easily accessible, just over two hours away by train. Preston is a friendly city with a student village feel, enjoying a lower cost of living than many other parts of the UK.

The campus is clean, green and compact and close to the city centre. Our teaching facilities and resources are state-of-the-art, with modern buildings, accommodation and excellent facilities, including a pioneering virtual learning environment and an ultra-modern library and resources centre. Over £120 million has been invested in new facilities over the past 5 years, and further new and improved facilities are underway.

We are rated highly for the overall student experience at UCLan and are renowned for providing a high level of support to our students. UCLan also provides a high level of support for career development through the comprehensive ‘futures’ career service, which offers advice, support and personal skills development that will really make a difference to career prospects. UCLan also has excellent business incubation facilities and support programmes for new businesses.

Contact details
To apply for one of our programmes or to find out more about fees or entry requirements, contact us:
Lancashire Business School
University of Central Lancashire
Preston PR1 2HE
United Kingdom
Tel.: Course Enquiries: +44 (0)1772 892400
Email: cenquiries@uclan.ac.uk
www.uclan.ac.uk/lbs

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