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Strategic Marketing Communications

Course title: Strategic Marketing Communications
Institution: University of Greenwich
Faculty: Greenwich Campus
Department: Business School
Level: Postgraduate
Study modes: Part time, Full time
Course content:
Students develop a critical understanding of current theoretical developments in marketing communications which can be applied to organisations and their markets. The course aims to provide a creative and systematic approach to problem-solving in the area of strategic marketing communications. Applicants learn to collate, synthesise and analyse a range of data to help in the solution of marketing-related problems. The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.
Contact name: Enquiry Unit
Contact telephone: 020 8331 9000
Contact e-mail: courseinfo@gre.ac.uk
Web: www.greenwich.ac.uk

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