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Marketing Management and Strategy Institution: Plymouth University Faculty: Plymouth Business School Department: School of Management Level: Postgraduate Study modes: Full time Course content: Effective marketing strategy is the key driving force in today's global business environment; in good times and bad, marketing is a necessity if a business is going to survive and strive; careers in this dynamic industry can be very exciting and rewarding; the values which underlie this course include: Delivering advanced marketing management and marketing strategy theory in an innovative and creative way; enhancing students employability through integrating industry practice within the course structure; developing educational outcomes across all learning styles to equip students with the knowledge and expertise to succeed in an international environment. Contact name: SSB Admissions Contact telephone: 01752 585500 Contact e-mail: ssb.admissions@plymouth.ac.uk Web: www.plymouth.ac.uk |